Service
Advertising that pays for itself.
Paid search and social campaigns managed with full transparency — built around your margins, not vanity metrics.
Book a discovery callWhat we do
The craft behind the work.
Paid advertising is one of the fastest ways to grow — and one of the easiest ways to waste money. The difference is almost always in the structure: how campaigns are organised, how audiences are defined, how creative is tested, and how budget is allocated as data comes in.
We manage Google Ads (Search, Performance Max, and Display) and Meta Ads (Facebook and Instagram) for clients across a range of industries. Every account we manage is built from first principles — no importing from a previous agency, no assumptions carried over. We want to know your margins, your best customers, and your funnel before we spend a single pound of your budget.
Creative is a core part of what we do. We write ad copy, develop creative briefs for image and video assets, and run structured A/B tests to find what resonates. Mediocre creative makes even a perfect campaign structure underperform. We treat creative as an ongoing function, not a one-time deliverable.
Reporting is clear, honest, and jargon-free. You will receive a monthly report covering spend, impressions, clicks, conversions, cost per acquisition, and return on ad spend — alongside a plain-English commentary on what the numbers mean and what we are adjusting as a result.
The process
What you can expect working with us.
An onboarding session where we audit your existing account (if any), define your target audience in detail, agree on conversion events, and set clear KPIs before anything goes live.
A campaign build phase of 1–2 weeks, including account structure, keyword research or audience definition, ad creative, landing page review, and tracking verification.
Live campaign management with weekly performance checks, bid adjustments, creative refreshes, and audience refinements as data accumulates.
Monthly reporting call to review results, discuss the next 30 days, and address any changes in your business that should influence campaign strategy.
What you receive
Outcomes built for impact.
Google Ads management
Search and Performance Max campaigns built and managed for profitable growth.
Meta Ads management
Facebook and Instagram campaigns targeting the right audience at the right moment.
Ad copywriting
Compelling headlines and descriptions written and tested systematically.
Creative strategy
Briefs for image and video assets, structured A/B testing, and creative iteration.
Conversion tracking
GA4, Google Tag Manager, and Meta Pixel configured and verified before spend begins.
Monthly reporting
Clear ROAS, CPA, and spend reports with plain-English commentary every month.
“We had tried running Google Ads ourselves and burned through budget with nothing to show for it. Aura rebuilt the account from scratch and within 60 days our cost per lead dropped by 60%.”
Marcus L.
Head of Marketing, Meridian